The main reason? Local news. Explains why AOL is pushing Patch so much.
The second biggest reason? Coupons. Explains why Groupon and other daily deals took off so quickly.
The third biggest reason? National and international news. Can’t really explain that…
Some have cried that newspapers are dying and close to dying. Sure, the circulation figures for most newspapers have declined precipitously since the Internet’s beginning, but this chart shows that perhaps readership is down because recent media consolidation undervalued and hurt local news coverage–what subscribers value most and what many hyperlocal news sites haven’t yet been able to offer a comparable substitute.
[via Business Insider | AdAge]